In case you missed it, Cal changed their logo. Not just Cal, but the entire University of California system. I want to go on record and say that I love it.
Who wouldn’t love a logo that evoked an upside-down Pac-Man ghost that died from a solitary neon sperm with elephantitus swimming in circles in it’s ghost brain?
I don’t love this logo because I love this logo. I love this logo because it’s not my school’s logo. It definitely sucked to lose to UCLA for the second time since I could drive a car, but the UC system always has a way of making you feel better about areas your school fell short to them. It may be a rare occurrence, but let’s be honest, it sucks to lose.
Thanks to whoever came up with this gem, I can always be sure that no matter what happens, I didn’t go to the school with the logo that looks like a poisoned rain drop trapping a comet.
The funniest part is how fucking out of touch this is. A couple years ago, this kind of crap was the jam. Remember that Tropicana rebrand?
It was a bad call. Know why? A big red and white striped straw sticking into an orage made a shit ton of sense. I saw that and was pretty clear that the experience of drinking Tropicana was like drinking an orange. They went back to it because the other package looked like “Orange Space Fuel #23″. Which is cool, but probably best saved for the Four Lokos of the world (Vegaaaas!)
Remember this? Gap ditched it in 8 days. It’s because if it ain’t broke, don’t fix it. If it is broke, fix it, don’t kill it and reanimate it like some horrible Frakenlogo that looks like a tear with an STD.
It’s ridiculous because the damn seal they replaced was bad ass? It just shows you the people in power haven’t been to a cool restaurant or cocktail place in years because they are all tried so hard to get their menus to looks as cool as UC’s original seal looked. The font is badass. It’s got a weird ass book in it, there’s a star and a trippy let there be like motto thing…
All that’s missing is Nick Cage and Justin Bartha looking at it with Ben Franklin’s bifocals and finding a free mason clue.
But yeah, let’s go with the logo that looks like Superman got beheaded by fusili pasta and is falling back to earth.
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